Now that we are all packing away our winter clothes and thinking about the warm weather ahead, I was wondering what I should be adding to my wardrobe for this spring season since I just had a baby and I am in need of some fresh pieces. I reached out to a friend of mine, Alyssa Doorhy, who is the owner and stylist of CoChic Styling. In additional to her styling services, Alyssa also works with brides and grooms to punch up their wardrobe to make sure they are looking their finest for all wedding related events and after. I spoke to her recently and she had some amazing advice. I hope you enjoy.
1. Tell me about CoChic Styling
CoChic Styling helps men and women find their personal style and become more comfortable and confident in what they're wearing, from everyday to their wedding day. CoChic Styling services include personal shopping and styling, closet clean outs, and wedding fashion styling. We are based in Chicago, IL, but offer virtual styling internationally.
2.How did you get started?
I owned a women's clothing boutique for four years with my mom and sister before starting CoChic Styling. Owning the boutique taught me how to run a business, gave me the opportunity to meet tons of awesome clothing and jewelry designers and vendors, and helped me understand fit, fabrics and quality. I also got to meet amazing customers who would come in to shop and get my styling help. Sometimes customers would even bring in an outfit from home and ask me how to style it. Although I loved the boutique, this got me thinking that I might be able to make a career out of my favorite aspect of owning the boutique: styling. We ended up closing the shop, giving me the opportunity to hit the ground running with CoChic Styling.
3. Tell me about your services
CoChic Styling Personal Shopping and Styling services involve shopping for clients at a few locations, depending on the client's budget, style and size, and then bringing everything to the client's home. It's like a curated boutique right in your living room! This service really differentiates us, as many stylists will meet their clients at stores. I believe going into client's homes is a huge value because it's more comfortable for the clients, and much easier for them to make buying decisions. Plus, it is convenient and saves them tons of time.
Closet Clean Outs include helping clients edit their wardrobe, getting rid of items they no longer need or no longer fit, and providing a list of recommended items to add to the closet.
CoChic Stling offers several Wedding Fashion Styling services, as well. Bridal Styling involves assisting the bride choose her bridal gown and accessories for her big day. There are SO many choices out there; we help narrow it down for brides and also work with bridal boutiques to make the shopping experience extra personal and stress-free. Wedding Party Styling involves assisting with choosing and shopping for, the wedding party's attire and accessories. Wedding Event Styling is a service where we help shop for event surrounding the wedding, such as engagement parties, bridal showers, bachelorette parties, rehearsal dinner and honeymoon. Day-Of Styling Assistance involves a stylist being on hand on the wedding day, to assist with dressing the bride, groom and bridal party, making sure everyone looks perfect. This includes steaming, ironing, tying bow ties, helping with convertible dresses, etc.
4. Tell me how you help Brides and Grooms on our before the wedding day?
I touched on that above, but we help brides and grooms narrow down all the options out there for wedding attire, we schedule and attend appointments at bridal boutiques, and help make sure everyone's look is cohesive and goes with the theme or overall feel of the wedding. We also can help with the wedding party's attire, also helping to maintain cohesion and handling all the logistics of appointments, suit and dress pick ups, etc. On the wedding day, we help everyone get ready, and assist with everything from steaming bridesmaids dresses to tying the groomsmen's bow ties..
5.What is your favorite part of your job?
I love working one-on-one with people and seeing their face when we've found something for them to wear that makes them feel 100% confident, like they are ready to take on the world.
6. Who is your ideal client?
Since I offer several different services, my ideal client varies, but overall I love working with people who see the value in paying attention to, and embracing, one's personal style, and realize that we are all judged by first impressions, and our clothing and the way we carry ourselves is a big part of that. It's unfortunate but it's reality. I also like working with clients who don't necessarily want to follow all the trends but want to finesse their own personal style. My ultimate goal is to help people feel great about themselves.
7. What would you say is your personal style
I'd say my style is "comfortably chic" like my brand. (CoChic stands for comfortably chic.) I love fashion, but I only wear what I'm comfortable in. I remember embracing stilettos in high school, and being uncomfortable all day. Those days are long gone! I also have a pretty neutral wardrobe. I'm much more minimalist than I used to be.
8.What are some good go to staple pieces for your closet?
Well-fitting jeans, a crisp white button down, comfortable ankle boots/booties, and a beautiful blazer.
9. What is Hot and new in terms of everyday clothing for the spring
My favorite trends for spring are stripes and bell sleeves, but I recommend saving money on trendy pieces and splurging on staples that you'll wear over and over again!